Sugar Water Typeface &
Stereotype C Cafe
The Task:
Create a custom typeface based off of a music genre (Trip-Hop). Using that typeface, create a brand identity system for a cafe/music venue for that genre.
Sugar Water Typeface Overview
Type Specimen Book
The final deliverable for this project was a type specimen book. With this, I wanted to really showcase the characteristics of Sugar Water in a way that went all out in celebrating what the font can do while paying homage to the music that inspired it.
Early Drafts
In the initial stages of designing the specimen book, I went wild with it. I find Trip-Hop to be a fascinating and excellent genre full of funky, declarative musical statements and personality, and I wanted to reflect that visually. Although, I perhaps went too bold and designed to my heart’s content at the expense of cohesion.
Final Draft
After some feedback, I dialed back a bit of the excess in the specimen book, and created a more unified, cohesive experience that still exuded the spirit of Trip-Hop.
