SDSU ATI Rebrand
As Lead Designer at SDSU’s Accessible Technology Initiative,
I overhauled the department’s visual language and instilled it
with a unique and modern identity that put accessibility first.
Brainstorming
Part of the initial challenge was conceptualizing what accessibility looks like. I opted to start with primary colors and circles to emphasize modernity, familiarity, and safety.
Brand Toolkit
Temporary Event Guide
Applying the brand principles I set out, I created the updated Temporary Event Guide for SDSU. This document will serve to instruct how all events taking place at the university can best accommodate all attendees.
Updated Accessibility Website
The next task was to apply the new brand identity to the official accessibility site for SDSU.
In addition to visually updating the site, I was tasked with doing the back-end reorganization within the university's CMS.
In addition to visually updating the site, I was tasked with doing the back-end reorganization within the university's CMS.